All good marketing plans start with knowing the numbers. What have properties been selling for in your area? How long has it been taking to get homes sold? Are there any seller concessions, common upgrades/features, financing, etc…
We spend a great deal of time knowing the numbers for your specific home and area. There is no amount of marketing that can make up for a poor pricing strategy.
Our marketing plans are tailored to your needs, your property, and conditions within your specific neighborhood. Combining your specific marketing plan with a tailored pricing strategy is key to a successful sale at top dollar, in the shortest amount of time, with the least amount of inconvenience.
Here are just a few of the ways we are able to get maximum exposure for your home.
Staging
Home Staging – Occupied
Out sell the competition by having your home professionally staged. Using your belongings, we have professional stagers that will combine staging and redesign techniques so that your home appeals to the masses.
Home Staging – Vacant
There is no frame of reference in an empty space and only 10% of home buyers can realize a home’s potential. Don’t leave the first impressions to the viewer’s imagination. We have professional home stagers that will bring in furniture, and decorations.
Professional Photos
Great Real Estate photography takes more than just an expensive camera. All homes are professionally photographed using high end Digital DSLR Cameras and wide angle lenses to insure the best possible quality.
All homes are photographed using High Dynamic Range (HDR) photography. Designed to capture every subtle nuance of your home. Our professional photographers will use a combination of available lighting and image bracketing (HDR) to ensure the greatest dynamic range is captured for the exteriors and all rooms of your listing.
Then “retouchers” use advanced photo editing software to ensure your images are color corrected and retouched to our professional standards. Professional HDR retouching insures amazing color and clarity without blown out windows or loss of detail in shaded areas.
All images are delivered within 1-3 days on-line and include our online property listing page. With over 50,000 homes photographed, our professionals have the experience and knowledge to properly photograph your property.
3D Virtual Tour
Adding a 3D Virtual Tour showcases your property and all the unique features that make it special.
We offer 3D Virtual tours from iGuide or Matterport to meet your specific requirements. (Subject to property size and condition)
We include our enhanced HDR photography with all 3D Virtual Tours. Additionally all 3D Virtual Tours come with our virtual tour video created from your still images and an unique URL featuring your listings address. Example: 123mainstreet.com
A unique Property Detail page showcases your HDR images, 3D Virtual Tour and property details and description. Branded, Unbranded and unique URL provided for MLS and Social Media marketing.
See our sample Property Detail page:
31113 Knotty Grove, Fair Oaks Ranch, TX
Open Houses
If your home is vacant, we have a team of buyer agents ready to hold Open Houses.
It gets eyes on your home. Open houses bring in potential buyers who would otherwise be too casual, lazy, or unmotivated to book a showing. They draw in visitors in more ways than just online advertising. Your friends and family can mention the event to anyone they know who might be interested in taking a look at your home. Neighbors who drop by might just be angling to have someone they know move into your neighborhood. Add in advertising and signage, and we’re going to catch the eye of both casual and serious prospective buyers.
Internet
We have always been focused on leveraging online activity from day one! It is fair to say, we have been leveraging Facebook and social media to gain exposure for our clients, before it became the norm.
We feature your property on the three major buyer/listing sites… Zillow, Trulia, and Realtor.com, as well as hundreds of other smaller sites.
We spare no expense to feature your home online, and direct those buyer inquires back to us. This way we can make sure to place your property at the top of their shopping list.
We keep a database of investors, and buyers, currently looking for a property like yours. We reach out to our database to determine if they are interested, and work diligently to facilitate an immediate sale!
We believe direct mailers are a very effective way to highlight your property to the neighborhood. Often times neighbors like to help their friends and family move into their community too. We want everyone in your neighborhood spreading the word too, by sending them “Just Listed” Postcards.
MLS
San Antonio’s Board of Realtors has over 8,000 real estate professionals. When you work with us you get access to that huge group of buyer agents too! We have direct access to see how many agents have sent your property information to their clients, and what their interest level may be for follow up. This information and cooperation is priceless in getting your home sold.
